Samuel Kidemi

I'm Samuel — a registered pharmacist who found his real calling in web design. Alongside David Esabwa and Gregory Shikutwa, I co-founded Elite Designs Kenya, and in 2020 I also started my own studio, Xclusive Tech, which has since delivered over 120 live websites to businesses across Kenya. My focus across both is the same: clean, modern websites and eye-catching visuals that not only look good but also feel right to use.

"I believe good design is about clear communication and seamless experience. It's about making technology feel intuitive and accessible."

I enjoy the process of working closely with people—whether it's building something entirely new from scratch, refreshing an existing brand, or meticulously turning a simple concept into a tangible and meaningful digital product. That approach helped Elite Designs Kenya get named Top Digitally Fit Web Design Firm of the Year at the Digitally Fit Awards Kenya Edition 2026 — recognition for the whole team, including everything I get to contribute on the design and visual side.