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How to Set Up an E-commerce Store in Kenya: Complete 2026 Guide

Ready to sell online in Kenya? This step-by-step guide covers everything you need to launch a successful e-commerce store with M-Pesa and delivery integration.

DEDavid Esabwa•
How to Set Up an E-commerce Store in Kenya: Complete 2026 Guide

E-commerce in Kenya is growing at an incredible rate. If you're ready to start selling online, this comprehensive guide will walk you through every step of setting up your online store.

Step-by-Step E-commerce Setup

  1. Choose Your Platform: Custom-built, WooCommerce, or Shopify—each has pros and cons.
  2. Register Your Domain: Get a .co.ke or .com domain that represents your brand.
  3. Set Up M-Pesa Payments: Apply for a Paybill number and integrate via Daraja API.
  4. Add Your Products: Professional photos, detailed descriptions, and competitive pricing.
  5. Configure Delivery: Partner with local delivery services or set up your own logistics.
  6. Launch & Market: SEO optimization, social media promotion, and Google Ads.

Need expert help? Our e-commerce development team has launched dozens of successful online stores in Kenya.