10 Essential UX/UI Tips for Designing a High-Converting Website in 2026

A beautiful website is nice, but a beautiful website that converts visitors into customers is powerful. The secret lies in excellent User Experience (UX) and User Interface (UI) design. UX is about how the website feels and how easy it is to use, while UI is about how it looks. Here are 10 essential UX/UI tips from the Elite Designs Kenya team to make your website a conversion machine.

1. Simplify Your Navigation: Your main menu should be simple and intuitive. Users should be able to find what they're looking for within three clicks. Stick to clear labels like "About," "Services," and "Contact."
2. Use a Clear Visual Hierarchy: Guide your visitor's eye. The most important element on the page (like your main headline or a call-to-action button) should be the most prominent. Learn more in our guide to visual hierarchy.
3. Whitespace is Your Friend: Don't cram your pages with text and images. Whitespace (or negative space) helps reduce cognitive load, improves readability, and gives your design a clean, professional feel.
4. Write Scannable Content: People don't read websites; they scan them. Use short paragraphs, clear headings, bullet points, and bold text to make your content easy to digest.
5. Have One Primary Call-to-Action (CTA) Per Page: Don't confuse users with too many choices. Each page should have one primary goal and a clear CTA button that prompts that action. We have a whole article on crafting effective CTAs.
6. Optimize for Mobile, Always: As we've said before, mobile-first is mandatory. Ensure your design is flawless on smartphones.
7. Prioritize Website Speed: Slow-loading pages frustrate users and kill conversions. Speed is a crucial part of UX.
8. Use High-Quality Images and Videos: Professional visuals build trust and make your brand look credible. Avoid blurry or generic stock photos.
9. Design for Accessibility: Ensure your website is usable by people with disabilities. This includes using sufficient color contrast, providing alt text for images, and ensuring keyboard navigation. Our accessibility guide explains more.
10. Be Consistent: Your branding, colors, fonts, and button styles should be consistent across your entire website. This builds brand recognition and makes the user experience predictable and comfortable.

Turn Your Website into a Conversion Engine

Implementing these UX/UI principles is at the core of our web design process. A great design doesn't just look good; it works hard for your business.

If you feel your current website isn't performing, it might be time for a redesign focused on user experience. Contact Elite Designs Kenya for a free website audit and consultation.