Top 5 Mistakes Kenyan Businesses Make with Their First Website (And How to Fix Them)
Is your business website failing to get results? Learn the top 5 mistakes Kenyan businesses make with their websites and how to fix them for better performance.
Having a website is a great first step for any Kenyan business. But simply having one isn't enough. Many businesses make critical mistakes that prevent their site from being an effective tool. At Elite Designs Kenya, we've seen it all. Here are the top 5 mistakes and how you can fix them.
The Top 5 Website Mistakes
1. Poor Mobile Experience
The Mistake: The website looks great on a laptop but is impossible to use on a phone. With the majority of Kenyans accessing the internet via mobile, this is a fatal flaw.
The Fix: Prioritize mobile-first design. Your website must be fully responsive, meaning it adapts perfectly to any screen size. Test it thoroughly on different devices before launch.
2. No Clear Call-to-Action (CTA)
The Mistake: A visitor lands on your site, reads about your services... and then leaves because they don't know what to do next.
The Fix: Every page should guide the user. Use clear, compelling buttons like "Get a Quote," "Contact Us," or "Buy Now." Check out our guide on crafting effective CTAs.
3. Slow Loading Speed
The Mistake: The site takes more than 3-4 seconds to load. Visitors are impatient; they will leave before your content even appears.
The Fix: Invest in website speed optimization. This includes optimizing images, using good hosting, and clean code. Our web development service prioritizes performance from day one.
4. Ignoring SEO (Search Engine Optimization)
The Mistake: Building a beautiful website that nobody can find on Google.
The Fix: Basic SEO is crucial. Use relevant keywords, have clear page titles, and ensure your site has a logical structure. For a bigger impact, consider our expert SEO services.
5. Using Low-Quality Content and Images
The Mistake: Blurry images and poorly written text make your business look unprofessional.
The Fix: Invest in professional photography if possible, or use high-quality stock photos as discussed in our photography guide.
Is Your Website Making These Mistakes?
If any of these sound familiar, don't worry—they are all fixable. A website redesign or even a few strategic tweaks can make a world of difference. Check our portfolio to see examples of websites that get it right.
If you're ready for a website that works as hard as you do, get in touch with Elite Designs Kenya. We'll help you avoid these pitfalls and build a powerful digital asset for your business.